Big C joins Department of Internal Trade launched Longong Blue Flag to help 3 southern border provinces

The Department of Internal Trade and Big C Supercenter Plc. launched the "Longong Blue Flag to help three southern border provinces" program to help solve the oversupply of longong and help Thai farmers. Big C is serving as a channel for selling longong to support Thai farmers. It also encourages consumers to buy Thai fruit. Director-General Siriphol Yodmuangcharoen presided over the opening ceremony, Ms. Jariya Chirativat , Vice President, Marketing & Communications, Big C Supercenter PLC and executives participated the ceremony.