FARM FRESH HYGIENIC
Farm Fresh Hygienic, all our products are fresh and non-toxic from the domestic agricultural and preserved product farm which we have validated the quality and safety standard as an alternative for those health conscious consumers.
Our vegetables, fruits, seafood and meat with FARM FRESH HYGIENIC label are selective and fresh from the farm. All have been well selected from Big C teamwork who has studied and selected only the standardized manufacturers. Starting from the manufacturing process such as growing vegetables with organic fertilizer or animal's food without any contaminated chemical substance, we follow up to the harvest process. The manufacturing process must be standardized without providing pollution to the environment and no retained substance. Big C has a guideline in products selection to ensure that all of them are fresh and non-toxic. As well as the packaging, delivery and the store display must pass our guideline standard in order to provide high quality, fresh, clean, and safe products for our customers at the fair price.
Such high quality and non-toxic products have a label of "FARM FRESH HYGIENIC" to ensure its high quality and freshness representing selective products passing the standard investigation and guaranteed by Big C. The consumer can ensure in the products' quality and freshness.
- FARM
- Big C supports Thai agriculture section by contacting and cooperating with Thai farmers and manufacturers directly from the farm.
- FRESH
- Big C controls the products delivery to ensure the products' quality for our customers.
- HYGIENIC
- Big C selects only products passing GMP (Good Manufacturing Practice) safety standard or those with universal good manufacturing standard, which is essential basic hygienic management for food industry in present in order to build confidence to consumers.
Characteristics in selecting FARM FRESH HYGIENIC product
- The product must be produced from those who pass food quality and safety standard such as GAP, GMP, HACCP, Q Mark, Food Safety
- Supporting Thai agricultural section
- Focus on environmental friendly production process
- The price is reasonable and affordable for all customers
- Attached with a label read "Big C FARM FRESH HYGIENIC" with selective quality and freshness from farm showing at the sale display
Thus, Big C has started selling "FARM FRESH HYGIENIC" since 2005 by working with our partners i.e.
- Hygienic meat (pork and chicken) from Betagro and CPF
- Hygienic seafood i.e. hygienic shrimp from seafood association and ruby fish AQ Fresh
- Hygienic vegetables and fruits i.e. Doctor vegetable, hygienic orange from Sai Thong orange farm and hygienic S.N.C. Japanese pigeon pea
All the products have good response from the consumers since they are high quality and reasonable priced, together with other external factors that consumers are now focusing more on health and make them interested to buy fresh food with hygienic guarantee.
